SP Media Group

Your campaign is as important to us as it is to you.

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Ken Snyder

What our clients think 

Terrie Pickerill

Senator Tammy Duckworth

“In my campaigns for Congress and Senate, Terrie and Ken provided me with incredible personal attention. Their ads were not only highly effective and humanizing, but the debate prep and great strategic guidance I received from them were tremendously important to my success.”

Mayor Megan Barry

“Several of my opponents were self-funders and were on the air running ads very early. I succeeded in part because SP created a TV plan that enabled me to get up on the air early with spots that really connected with voters. They were not just my media consultants, but friends.”

Congressman Brendan Boyle

“SP Media was actually my second media firm. The first one quit after we got our first poll back showing me trailing by thirty-four points. SP rolled up their sleeves and jumped right in with both feet. They offered the day-to-day strategic guidance and great ads I needed to come from behind, even after getting dramatically outspent.”

Mayor Lyda Krewson

“SP Media promised me a lot and delivered on everything. They not only helped me construct a winning message by telling my story with terrific ads, they also spent lots of time in St. Louis and really became a close part of my team.”

Congressman Mark Takai

Mark Takai faced a crowded primary field and a former congressman in the General Election. A competitive governor's race dominated the airwaves, but creative ads that broke through with voters helped elect him to Congress.

Mayor Jim Kenney

“A Super PAC supporting my opponent spent eight million dollars, but we came from behind to win with a great coalition and over fifty percent of the vote in five-way field. SP Media was deeply involved in virtually every aspect of the campaign. Their advertising campaign was pitch perfect.”

State Treasurer Mike Frerichs

“Anywhere I go around Illinois, voters still come up to me to praise the ad that Snyder Pickerill produced for me.”

State Senator Jose Javier Rodriguez

"Snyder Pickerill created ads that cut through on both English and Spanish TV."

Lieutenant Governor Mike Stack

“I was basically unknown outside my State Senate District, but SP Media helped change that in a hurry. I came from single digits to win my campaign because SP Media’s ads really cut through the clutter of advertising that was happening - not just in my race but other races in which millions of dollars were being spent at the same time.”

Cook County President Toni Preckwinkle

“I knew I was a long shot. It was important to me as the candidate who was probably the least known of the four to get the newspaper endorsements. They provided a lot of preparation and it was very very helpful. . . but I think the effective ads done by Snyder Pickerill really carried the day. Injecting some humor into the ads was very helpful.”

Supreme Court Justice Mary Jane Theis

“Simply put, without Ken and Terrie’s excellent work and commitment, I would not be a Supreme Court Justice in Illinois today.”

Supreme Court Justice Kevin Dougherty

“Lots of people outside our campaign questioned whether we could win a Primary Election, much less a General Election, but we came in first place in multicandidate fields both times. The positive feedback I got on SP’s ads from all over the Commonwealth of Pennsylvania was overwhelming.”

Congresswoman Carol Shea-Porter

“I loved working with Snyder Pickerill.”

President Barack Obama

Terrie produced Barack Obama's 2008 Super Bowl commercial.

Soda Tax Campaign

After being outspent by millions of dollars by the American Beverage Association, SP Media produced the ads that led Philadelphia to successfully enact a first-in-the-nation tax on soda to pay for universal Pre-K.

Victory is a journey. We'll be with you every step of the way.

As your media consultant, we will spare no effort to make hard-hitting, effective ads.  But for SP Media, that is neither the beginning nor the end.  With decades of experience in messaging, media relations, budgeting and even volunteer management, we will be a resource for your campaign, lending a helping hand and providing strategic counsel from the moment we join the team.

Research and polling–the tip of the spear.

Building a winning message starts with a good poll, and building a good poll starts with research. From public records and press coverage to votes and legislative records and everything in-between, a good research report helps us get a better sense of the strengths and vulnerabilities that will set the tone for the campaign –for your opponent and for you.

Once the team has assessed the research, we will work alongside the campaign, the researcher and the pollster to help develop a poll that will test our best arguments, assess our vulnerabilities and gauge the political environment.

Developing Your Message.

Every campaign is inflicted with a palpable sense of anxiety in anticipation of the results of a poll.  We feel it too.  Whether we’re comfortably ahead, in a battle to catch up, or neck and neck, once we have results, we’ll get right to work helping you craft a message framework that is based in research and that fits your biography and your personality.  At SP Media, we don’t believe you can just pull a campaign message out of a box.  If it is not a good fit for the candidate, and if the candidate is not comfortable with it, it will never work.

As our message begins to develop, we’ll work alongside members of the campaign team to help refine your message and apply it consistently through all aspects of the campaign, whether it’s as an appeal to funders, a dialogue for field workers at the doors, or a theme around which earned media is developed.

With more than 20 years directing communications for candidates at nearly every level of government, we have the experience and know-how to develop a focused, disciplined message, work with you on debate and editorial board preparation,  speech writing, earned media planning and guidance, crisis management and rapid response for your campaign.

Getting you on the air.

We start with a plan that works your budget.  We have worked with campaigns at every level developing budgets that make the most of your campaign’s precious resources. This includes working with the best media buyers in the industry who help us blend the right schedule and the right demographic information to get your message in front of the right voters.

Our goal is to help you win.  Our primary means to that end is the creation of thoughtful, high-quality ads.  The right message is the key component of a good political ad.  But we strive to be better than good.  We combine the message with a style that fits the candidate; an authenticity that respects your area and your targeted voters, a tone that fits the political environment, and a level of attention, creativity and quality that does not ask how far up or down the ballot the race is.

We understand you will live and breathe your campaign. As media consultants, we will live and breathe your campaign too. We take on a limited number of races each year so that we can give the highest level of personal attention as possible to each one.

At SP Media, we take your race as seriously as you do.