Services

As your political ad makers, we will spare no effort to make hard-hitting, effective ads.  But for SP Media, that is neither the beginning nor the end.  With decades of experience in messaging, media relations, budgeting and even volunteer management, we will be a resource for your campaign, lending a helping hand and providing strategic counsel from the moment we join the team.

Compared to big corporations, campaigns have limited budgets. But that’s no excuse for a campaign spot to look “cheap”. The campaign’s ads still must run side by side with Pepsi and Nike ads; a campaign ad that looks poorly produced by comparison will make the message and candidate seem less credible. We never allow a spot a client is not proud of to hit the airwaves.

SP Media is best known for our campaign-winning television and radio ads. Behind each spot is a meticulous planning process: developing a winning message, utilizing expert targeting, identifying precise audience segmentation, and executing the most efficient media placement.

We have built our reputation on creative concepts that deliver a strong message and capture the attention of the audience. We specialize in concepts that are both genuine and credible.

Our expertise in crafting award-winning advertising can mean the difference between winning and losing.

Building a winning message starts with a good poll, and building a good poll starts with research. From public records and press coverage to votes and legislative records and everything in-between, a good research report helps us get a better sense of the strengths and vulnerabilities that will set the tone for the campaign –for your opponent and for you.

Once the team has assessed the research, we will work alongside the campaign, the researcher and the pollster to help develop a poll that will test our best arguments, assess our vulnerabilities and gauge the political environment.

Every campaign is inflicted with a palpable sense of anxiety in anticipation of the results of a poll. We feel it too. Whether we’re comfortably ahead, in a battle to catch up, or neck and neck, once we have results, we’ll get right to work helping you craft a message framework that is based in research and that fits your biography and your personality. At SP Media, we don’t believe you can just pull a campaign message out of a box. If it is not a good fit for the candidate, and if the candidate is not comfortable with it, it will never work.

As our message begins to develop, we’ll work alongside members of the campaign team to help refine your message and apply it consistently through all aspects of the campaign, whether it’s as an appeal to funders, a dialogue for field workers at the doors, or a theme around which earned media is developed.

With more than 20 years directing communications for candidates at nearly every level of government, we have the experience and know-how to develop a focused, disciplined message; work with you on debate and editorial board preparation, speech writing, earned media planning and guidance; crisis management and rapid response for your campaign.

We start with a plan that works with your budget. We have worked with campaigns at every level developing budgets that make the most of your campaign’s precious resources. This includes working with the best media buyers in the industry who help us blend the right schedule and the right demographic information to get your message in front of the right voters.

Our goal is to help you win. Our primary means to that end is the creation of thoughtful, high-quality ads. The right message is the key component of a good political ad. But we strive to be better than good.

We combine the message with a style that fits the candidate; an authenticity that respects your area and your targeted voters, a tone that fits the political environment, and a level of attention, creativity and quality that does not ask how far up or down the ballot the race is.