We Are Missouri – No on Prop A
In 2017, the Republican-led Missouri Legislature passed a “Right to Work” law. In response, We Are Missouri, a coalition of labor and allies, launched a campaign on the ground and over the airwaves. SP Media developed the tagline, “Protect Your Pay – Vote No on Prop A,” and put real workers in the ads. In markets where our television ads ran, the No on Prop A campaign won by margins of 2-1. The result was a landslide victory called “earth-shaking,” “devastating,” and “historic” by Republicans, and is seen as a critically-needed national win for organized labor in a reliably red state.